You go live and start your webinar from the webinar studio.

To start the webinar studio - press "Webinar studio".

No worries, the participants will not be able to see you yet, and you will not be live - until you press "go live".

You are now ready to go live for the audience. Press the button "go live" and you will now be visible for the audience.

The live stream will now replace the countdown and your splash image.

Expand your delivery and value of webinars with interaction features. Since webinars are something in between a meeting and a one-off event. It is often misunderstood what kind of interaction really fits the webinar format. One moto to remember due to webinars' quick pace and acceptance for smaller hiccups and errors is that: less is more - plan a Q&A and incorporate two polls. This is a great 'one-liner tip' in terms of interaction during a 20 - 30 minute webinar.

The chat enables spontaneous comments and feedback. One challenge could be to warm up and encourage the usage of chat during webinars. To break the ice. Start with a fun and engaging activity, while keeping it professional.

For example:

Break the monotony of a one-way communication using polls. Also, poll results offer insights that you can put into content, relationship building and bring into product development. It can also be used to understand what to focus on (or not to) during the webinar.

A best practice for webinar polls is to begin with an instruction, then launch the poll and finally discuss the result.Instruct (either by launching the poll after you have talked about a subject, making sure each attendee has the understanding of what the poll is all about. Or build a standalone slide making it possible to know how to participate even without hearing the presenter. Launch, at this stage it is important to wait a while for answers to come in, once results have started to show, start discussing it.

Head over to the right menu. Press the polls. You can create polls ahead of time. Once created, press Launch to make the poll appear as a popup. The popup can be closed locally and is available from the polls section within the menu to the right.

By default, poll results are only visible to hosts. Press 'Reveal answers' to viewers to make it appear for participants.

Q&A is the easiest way to incorporate interaction during a webinar. Why you might ask? The answer is simplicity and flexibility. All required is to plan a timeslot at the end of the webinar of 5 - 10 minutes depending on your audience and format. No modification or extra planning of existing content is needed so to speak. It is a good idea though to have a slide or infographic indicating that the Q&A session is initiated. Furthermore, do not hesitate to prepare a question to kickstart the Q&A or to address any moments of silence if questions are slow to come in.

Like poll answers, Q&A messages are by default only visible to hosts. Press the eye icon to reveal the Q&A message to the audience. Want to get more insights about Q&A?

Check out our in-depth Q&A guide.

Effective webinars don’t just end with the final slide; they conclude with a next step: a call to action (CTA) and a thoughtful follow-up email. Attendees likely won’t take the next step, such as booking a meeting or exploring additional resources, without a prompt.

Common next steps are:

In some use cases it could also be beneficial to have multiple CTAs, a common case is Customer Success webinars. It is normal to have the following: “Book a meeting”, “Visit our Help Center” and “Sign up to our newsletter”.

Learn more about CTAs here.

Webinar reactions enable presenters to receive immediate feedback from attendees without disrupting or detracting from the presentation.

Reactions are displayed in the bottom right corner of the video player and fades within seconds. Below 4 useful examples are provided of how you can incorporate the reactions feature in your next webinar.