Effective webinars don’t just end with the final slide; they conclude with a next step: a call to action (CTA) and a thoughtful follow-up email. Attendees likely won’t take the next step, such as booking a meeting or exploring additional resources, without a prompt.
Step 1: Create a Call to Action
Allow your audience to make decisions faster when they are interested, not just in the follow-up afterwards. Use CTA buttons. Either by adding one or multiple clear CTA:s.
Common next steps are:
“Book a meeting”
“Sign up for our next webinar”
“Follow on LinkedIn for new updates”.
In some use cases you might want to have multiple CTAs in parallell, a common case is Customer Success webinars or joint webinars (hosted by two or more businesses that share a common audience).
We often see both:
"Book a meeting"
"Visit our help center"
"Sign up to our newsletter"
Step 2: Launch the CTA
(A) You can launch the CTA before the webinar. Even before the webinar, so it just sits there statically during the webinar.
(B) You can also create it before, and then launch it live - for more of dramatic effect and interactive feeling.
Step 3: Have attendees click it
As soon as you have launched the webinar, the attendees can click it.
Step 4: Analyze the conversion
You will be able to see exactly who pressed your CTA, and also a conversion rate from your webinar - meaning how many of the attendees that pressed one of your call to action button.
I) See individual CTA conversions:
Either in the Excel you can download under "Access & registration" > "Statistics & registrants" > "Download":
Or through one of the many Univid webinar integrations, for example in HubSpot like below:
II) See overall CTA conversion rate - in the Univid Analytics Dashboard:
