Effective webinars don’t just end with the final slide; they conclude with a next step: a call to action (CTA) and a thoughtful follow-up email. Attendees likely won’t take the next step, such as booking a meeting or exploring additional resources, without a prompt.
Create a Call to Action
Allow your audience to make decisions faster when they are interested, not just in the follow-up afterwards. Use CTA buttons. Either by adding one or multiple clear CTA:s.
Common next steps are:
“Book a meeting”
“Sign up for our next webinar”
“Follow on LinkedIn for new updates”.
In some use cases it could also be beneficial to have multiple CTAs, a common case is Customer Success webinars or Joint Webinars (hosted by two or more businesses that share a common audience). We often see both:
“Book a meeting”
“Visit our Help Center”
Sign up to our newsletter”
