Tips for a successful webinar

Univid strongly recommend following these tips below, since they mitigate common pitfalls while hosting webinars. Why not add them to your webinar process or strategy?

Give your setup a try to break down technical issues. When you enter an office, you’ll naturally look around to understand the environment you are stepping into. The same goes for a webinar, and to help give any presenter as smooth a webinar as possible, Univid recommends running the tech check with anyone joining at the exact setup that they will use during the live session. Find your preferred way of tech check using this guide.

Often, our most value-driving moments are blocked by the tedious, must-have tasks that need to be performed to move work forward. The webinar format is a real enabler of interaction with the audience, however many webinars are still run the same whether they are hosted at a conference or internal meeting. A lot of insightful feedback or great delivery of value to your audience can be achieved using an interactive format.

Univid recommends letting participants pick and decide on content within a presentation using polls. For example, if you have 3 case examples, why not let the audience decide which one they would most appreciate deep-dive into? Or why not let the audience decide what out of 4 alternatives to demonstrate? This way, you make the demo or presentation more relevant. There are of course many other ways to use interactivity.

The time flies quickly when a webinar is just a couple of minutes away to get started. Misinterpretations or misalignment can be costly, impacting the delivery of a webinar negatively. Sort out: (a) who will start and end the webinar? (b) Are the ones sharing the presentation comfortable with the layout and setup? And (c) Who will keep an eye on the chat or Q&A for questions?

4 weeks is a sensible timelapse, it enables everyone involved to finalize webinar tasks in parallel with other projects. Want to get more tips? Check out what common webinar mistakes to avoid in short, it narrows down to doing proper promotion and making sure the presentation content fits the scheduled time without stressing through the webinar.

Getting perspective on one's work means being able to look at it from different angles. Then either choose what tasks to do - yes, sometimes less is more. In addition, looking from different angles makes it easier to understand what is relevant to your job. The same goes for group work time spent, taking a step back or going deeper into specific details can help your team take the webinar to the next level.

No content can be generated without at least one presenter, key tasks are to present content, perhaps assist another presenter by keeping an eye on the Q&A, switching slides or launching a poll/CTA.

Great content is nothing without the audience. The tasks related to lead-gen normally cover marketing material, compelling title and description of the webinar, integrating/importing participants and handling contact before/during/after the webinar. Lastly, make sure a converting follow-up email is sent out after the webinar.

It can be difficult to juggle every task alone during the webinar, then the moderator is at the rescue! It can be to answer the chat, bring up questions, switching slides. Anything that off-loads during the production.

Do you have a great camera? Even 2 cameras? Perhaps a video mixer? Then all you need is someone producing the webinar, this enables you to seamlessly work between live and pre-recorded content. The sky is the limit!

Some webinars are not just another webinar, it is rather like a project. Then it is common to have someone facilitating the webinar project. This role typically makes sure anyone expected to have access has suitable permissions. It could also be about evaluating and following up on the outcome of the webinar.